In the day of the life of a tweet, Mr. Average Joe Tweeter might send out a message to his 126 followers. Of those followers, less than 2 will actually click the link to his website. And given that Twitter’s conversion rate is about 0.69 percent, that means that there is little to no chance that that lead will actually turn into a sale.
And even if that original tweet is retweeted by Social Media Savvy Joe with 10,000 followers, Mr. Average Joe Tweeter can only expect maybe close to one conversion from this exposure.
Take a look at the infographic below, to see why Twitter might not be the be-all-end-all social media marketing tool after all: