Thursday, August 23, 2012
Tuesday, August 21, 2012
Did you know that almost half (44.4 percent) of marketers claim to have “advanced” or “expert” abilities in social media?
Facebook (87.7 percent) and Twitter (82.7 percent) lead as the most popular social platforms, ahead of Google+ (54.9 percent), YouTube (48.9 percent) and LinkedIn (46.9 percent).
The Best Colleges also offered advice on how organizations should use Facebook and other social networks for social change:
- Like the pages and accounts of causes you care about.
- Like and follow legislators and other people interested in the causes you care about.
- Share or retweet content from the causes you care about.
- Tag legislators and others in your posts.
- Search via Facebook’s causes (http://allfacebook.com/birthdays-causes_b81665) application to connect with other users with similar interests.
- Videos are shared 12 times more than links and text posts combined.
- Photos are liked twice as much as text posts.
Wednesday, August 15, 2012
Two-thirds of online adults use one of the top three social networks – Facebook, Twitter and LinkedIn – and, because your typical user is so prolific in the content they share and engage with on these platforms, we can easily learn an enormous amount about their personalities.
The Myers-Briggs Type Indicator (MBTI) assessment is based on Carl Jung’s theory of psychological types. Developed in 1921, and still in use today, the MBTI presents a questionnaire designed to measure psychological preferences in how we all perceive the world and make decisions, with a resulting 16 possible psychological types, including extraversion (E), introversion (I), sensing (S), intuition (N) and so on.
How might that apply to social media?
CPP, the exclusive publisher of the MBTI, have produced this infographic which applies the test to social profiles. Perhaps unsurprisingly, Facebook users revealed a preference for extraversion, alongside intuition, with the latter also representing the most highly on Twitter. LinkedIn personality types showed a more balanced preference for extraversion, intuition and/or thinking.
Thursday, August 2, 2012
Social media has quickly established itself as a pivotal and integral part of our everyday personal and business lives, but it’s easy to forget that Twitter and Facebook aren’t everything, particularly when it comes to marketing.
Search remains of paramount importance to the majority of brands. For local business visibility, customers are far more likely to use search engines than they are social media. And while social media excels at brand awareness and consumer interactivity, search marketing has been shown to be more effective for lead generation.
So, which is better? Watch the video below...
Did you know that 65 percent of customers prefer to contact companies on social media rather than via a call center?
Sounds great, right? Much cheaper for brands, and far easier to manage volume. But when you consider that 60 percent of companies don’t respond to customers via social channels – even when asked a direct question – and that 70 percent of all complaints made by customers on social media go unanswered, you’re left with something of a disconnect.
Indeed, a recent study showed that 35 percent of retailers actually erased a customer’s question on their Facebook Page.
But what about brands that embrace these tools?
Socially engaged customers spend 30 percent more than other folk, and, as importantly, tell an average of 42 people about great customer service. 83 percent of customers who tweeted a complaint loved it when a brand responded, and customers spend 21 percent more on average on companies who provide fantastic service and support.
Did you know that the projected spending on email marketing is expected to rise to $2.5 billion by 2016?
Yep, despite what you might have heard email is alive and well – in fact, it’s thriving. A new study has shown that email outperforms both search and social media for average add to shopping cart rates and average conversions per session.
The best strategy? Use all three in your marketing campaigns.
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